print advertising advice from thevenworks

Print and Web Advertising

Print and web advertising in local media is a special
area for thevenworks. Gordon Veniard started
selling advertising in the Evening News in Edinburgh
in 1981. After working with Retailers, Motor Dealers
and Agencies, he moved into training

He then spent 10 years as a National Training Manager
for Thomson Publications. He also served on Newspaper
Society Advertising Committees and acted as a judge
for their - and other media companies' - advertising awards

# To find out about our Christmas advertising packs - click here
# To discover our monthly subscription Bulletin - click here

12 THINGS TO TELL YOUR ADVERTISERS THAT
THEY MIGHT NOT APPRECIATE OR WANT TO HEAR!

This terrific A4 pdf booklet looks at a dozen key reasons why ads aren't as effective as they should be. You can use it to start a conversation with your Advertisers;
it's a way to make "awkward" suggestions more easily
(for example, by showing them the publication)

Avaliable as a free download - click here

thevenworks can provide a wide range of training and advice services regarding print advertising - covering responsive ad creation; powerful copywriting; and campaign planning. Or, simply to give a boost to your team's creative thinking with lots of proven ad ideas

Whether you require a training course, workshop, seminar or package; or simply professional assessment and advice about your advertising; your simplest starting point is to contact us now at: advertising@thevenworks.com

THE ADVERTISING ARTICLES

Powerful advertising advice in an instantly-usable format: with 80 different topics, covering a key ad creation area, each on a single page. Areas covered include: The power of repetition; Turning a negative into a positive; Key questions to ask; Price & Point ads; New or improved headlines; 5 powerful copy questions; Money-Making headlines; Reason-Outcome advertising; Creating Campaigns; Looking at ads the right way; Opportunities to persuade; Proving your case; Colours & Consequences; Creating a need or want in your ads; Does your ad truly gain Reader-attention?; Making the product powerfully-good; The 5-Question Quick Copy Test; The power of mono advertising; Business-to-business advertising; Do your ads talk to as many people as possible?; 6 Reader questions your copy should answer; 75 Small-Ad Headlines; Seven simple colour advertising rules; Problem & solution in one headline; The IDEA of lineage ads; About layout clarity and simplicity ... and much more

To examine and use 6 of these 80 articles,
simply download this taster file - click here

COPYWRITING CLUES

In just 49 pages, you'll discover well over one hundred powerful tips designed to help you make your advertising or direct mail copy that tiny bit better. Each acts as a thoughts-jolter - a tip that might encourage you to change a word here and there to increase the power of your copy. Or, if you are stuck, to give you a different idea to try; or help you assess what you have already written. Invaluable!

HERE'S YOUR HEADLINE...

Creating ads? Stuck for a headline? Here's the solution. Over 1500 ready-to-use headlines - grouped in more than thirty key business areas. That's it. Nothing else. No waste. No puffery. No hassle. Just what you need. Now!

PS Because of the way you'll utilise this product - there are no restrictions to the number of copies you can make and use from your single purchase

WHY ADVERTISE

This publication is a concise 9 pages and will be useful both for newspaper advertising salespeople - and for people in business looking for the best reasons to promote their company, products or services. Find the right reason to earn a higher response!

Plus...

99 INFORMATION-GATHERING QUESTIONS

One of the key skills when creating ads (or direct mail) is to be able to ask effective questions. This allows you to establish your Prospect's needs and gather the information you require. Here you'll find examples of the kinds of questions you might use. Apply them as they are; adapt them to your specific needs - or use them as the basis for thinking up hundreds of your own!

YOUR SWIFT GUIDE TO DIRECT MAIL

Your aim, with direct mail, is to gain the acceptable level of response you?d expect (say 2-5%). This brief 9-page summary covers the key areas to help you achieve this; without the going into in-depth, takes-forever-to-read reasoning! Key areas covered are: Your starting point; Gaining instant attention; 33 direct mail tips; Closing your direct mail; and Direct mail mistakes to avoid

Plus...

A SWIFT INTRODUCTION TO ON-LINE ADVERTISING

A to-the-point booklet explaining what on-line advertising is all about. Key topics are: Specific styles of web ads; What they need to achieve; Click-through advertising; Importance of image and text; Valuable tips to help create web ads

Couldn't be simpler! Just email your request - providing your name, postal address and job title. We'll send the package to you. And, of course, when it arrives, if you have a look and decide it doesn't meet your needs, simply return it to us; there's nothing to pay. So, please place your order now: advertising@thevenworks.com

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