How effective is your copy?
If you have any questions about the effectiveness of your copy, contact Gordon Veniard now...
No matter where your copy is used, online or in print, here are 3 questions to ask about its effectiveness
Does your copy talk about your business and what you are good at, when it should be talking about what is sought by those reading it?
Do you use jargon only understood by experts when you are mainly talking to those with limited expertise with your products or services?
Might you fail to include vital content because your copy is written by people who already have a high level of product or company knowledge?
These are three key reasons why copy created by insiders might inadvertently fail to be as effective as it should