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And what's more; this ain't wrong!

August 9, 2018

For people of a certain age, their English teachers would be in a fury...

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Are you really talking to or about yourself?

January 4, 2018

There is a possibility that, in your understandable enthusiasm about your business and its products or services, you start to say the things that you want to be heard and appreciated - rather than what a prospective customer actually wishes or needs to know...


Like a person at a party whose every sentence begins with 'I'; or the actor who once said to a friend: 'Enough about me - now what did you think of my performance?' - it's too easy to focus inwardly when creating content when you should be looking outward to gain rapport with your vital audience.


REMINDER: Consider what your customer wants to know and then talk about that!

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