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And what's more; this ain't wrong!

August 9, 2018

For people of a certain age, their English teachers would be in a fury...

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Is your content effectively pitched for your audience?

February 28, 2018

One danger, should you, or people within your own company or organisation, craft the content for your website, is in the level of knowledge and expertise of that author.


Each business has its own private language, jargon if you like, and those involved quickly learn how to understand and use it. Sadly, this means that the copy, when written, can then inadvertently be pitched at too technical a level for 'normal' people - your customers, many of whom will be less of an expert.


REMINDER: Pitch your copy at a level your audience can appreciate and easily understand!

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