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And what's more; this ain't wrong!

August 9, 2018

For people of a certain age, their English teachers would be in a fury...

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Harnessing the power of words

May 2, 2018

If you are looking for a vital attention-grabber for your web content or social media posting, there's no harm in falling back on those tried and tested headlines that have been effective in print ads for years.


So, which of the following might work for what you are aiming to promote or explain:


#  Announcing the latest way to gain/lose/achieve/secure xxxx

#  New advances in xxxx have allowed us to offer you...

#  Professional advice about avoiding/gaining xxxx

#  At last a breakthrough in xxxx


And finally, one that works again and again - you might guess this from the number of books that start with these two words...


#  How to...


REMINDER: Ensure your copy grabs attention in a way that's relevant to the search that brought potential customers to your website


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