Here's another key question: is your web content actually up-to-date? Coming up to Christmas, most sites with any seasonal element will be focusing hard on that. Sadly, if you visit some of them in mid-January, or later, they'll still be wishing you a happy festive season!
There's little that's more likely to turn off potential customers, when visiting a website from a search engine, than finding one which appears to be behind the times. It suggests disinterest, even laziness, and therefore would make that visitor wonder how professionally any order would be dealt with!
Of course, some sites do need to be more frequently updated than others - especially e-Commerce shops with ever-changing stock - but it surely pays to make sure yours isn't left behind as your marketplace moves on!
REMINDER: Keep a regular check on the on-going relevance of your content