When you examine a page or two of your website - or a few of your recent social media postings -is the content in front of you genuinely talking to your potential audience or mainly about yourself and your company? Here's a simple test: count the number of mentions of your potential customer in any way, and compare that to the number of references to your company in any form.
A few 'we' mentions can be excused - but only providing these are indicating a partnership of some kind with the customer. For the rest, if there are more chances taken to talk about your company, than how your potential customer might benefit from using it, it's like the stranger at a party who spends all their time talking about themselves - and thinking that this also fascinates others!
REMINDER: Your content should answer the visitor's 'WIIFM?' needs. In other words: 'What's In It For Me?'